Deema Murad has created this jewellery brand to empower the wearer, to embrace the feeling  of being in control and give a sense of  grounding. Born with a passion for art, having lived in 6 countries and currently based between Italy and Portugal. Deema Murad delivers conceptually intelligent pieces that are authentic and ethical, embracing the beauty of the wearer.​Deema holds a degree in Design & Communication from the University of Reading, U.K , an MA in Design Management Studies from Central Saint Martins, London, U.K. As well as a second MA in Contemporary Jewellery and Body Ornaments from Alchimia Contemporary Jewellery School in Florence, Italy.